“Covid 19 presented many challenges to the Open Eye Gallery which largely relied upon our clients being able to view our market leading range of Scottish contemporary art in our Edinburgh Gallery. Through discussion with Lorimer at Helmworks we settled on a monthly programme of videos showcasing our exhibitions with associated presentations from artists and gallery directors explaining the artist background, motivation and techniques which allowed us to take the gallery into our clients homes.

Lorimer (and his team) created a detailed playbook of filming options, styles and quality standards that created a consistent ‘gallery style’ that sets the Open Eye at the forefront of art gallery marketing. Our much commented upon monthly videos were supplemented by social media snippets providing shorter bursts of images and information for other social media platforms.

We are delighted with the detailed hands on approach from Helmworks, the speed and accuracy of editing and the process of instruction and delivery. As restrictions are removed we expect to continue with this new marketing approach, tailored to the Gallery, artist and clients.”