GUCFS // ECHO 2021
THEME RELEASE FILM
The Brief
Promotional Videos
CLIENT: GUCFS
DATE: DECEMBER 2020
LOCATION: GLASGOW, SCOTLAND, UK
Published right before Christmas, and entirely planned, filmed and edited during lockdown, we created this year's Theme Release video for Glasgow University Charity Fashion Show.
The theme is "echo" and the team spent a fun few hours at Basement49 studios trying out different concepts and exploring different looks - here's the final cut!
While filming in the studio with a very small group of models and a skeleton crew, social distancing guidelines were followed and everyone off-camera wore masks at all times.
D: Lucy McLaughlin
DOP: Lorimer Macandrew
EP: Aidan Vernel
Model Management: Eve McMahon
Models: Amir Fard, Sophie Pearce-Hibbert, Graham Peacock, Cairney Mcgoldrick
BTS Images: Amir Fard
Production: Helmworks Film
Location: Basement49 Studios
Testimonial
“I had the absolute pleasure of working with Lorimer when creating the Glasgow University Charity Fashion Show theme release for 2020/21. Lorimer and I discussed various moodboards at length before shooting the project which was made all the more enjoyable by his professional but friendly demeanour. It was no surprise then that on the day of the shoot, Lorimer and I worked well together, co-directing models and creating appropriate staging.
Lorimer was excellent to communicate with and updated me with drafts and edits to ensure the final product was perfect. During this time he also guided me with music choice which was highly beneficial. The final video is undoubtedly our most professional theme release to date and has been praised by many out with the university society. Lorimer skilfully brought my ideas to fruition and refined them with his direction, knowledge and capability. ”